Coloross Productions: Branding

 As I continue to become more specific with my new company's mission, vision, and goals (see additional blog below), I am also working towards a recognizable and memorable brand that reflects these standards.   So here is a precise description of Coloross Productions' Name, Slogan, & Logo: 

Name:  Coloross Productions

• The Philosophy:  As an artist I believe that there should be no boundaries or ‘best practices’ concerning creativity.  Whether it is joy or pain, whole or broken, correct or mistaken, life is precious and it is variety—including the occasional imperfections—that create beautiful art.  This philosophy is a big part of who I am and it translates to my work with theatre; so naturally I thought the name of the company should reflect this principle.  The name should also be nonsensical to inspire people to think outside the constricting conventions of our culture.  
• The Backstory:  When I was only an infant, my older sister, Krystle, could not properly pronounce my first and middle names, so ‘coloross’ is what came out. My parents loved the nickname, but it did not stick because my sister eventually learned to pronounce ‘Kyle Ross’ correctly.  Thus, the fantastically catchy and original name was forgotten.  It wasn’t until my college years that my mom, Kathy, remembered the nickname and I started to relate to the word deeply and I even coined it as a sort of creative process.  
• The Result: Coloross Productions was the consequence of a child’s mispronunciation and it has transformed into something evocative and interesting.  To the casual observer who doesn’t know the backstory, the name evokes many interpretations… and that is perfect.  Hence, the name aligns with company’s mission to create experimental theatre.

Slogan:  ‘ ENTER THE ACTION  ’  or simply,  ‘ ENTER: ACTION '  

• The phrase is a play on the word interaction and encourages an audience to get involved.  The shortened catchphrase can also imply a stage direction, 'Enter,' as is often written in a script.

Logo: The ArtStar  (Shown Below)

• Description: The iconic geometric symbol that represents the company is simple, yet  transformative.  In its most generic form, the ArtStar is a star made up of four outlined, overlapping right-triangles of different size and directional orientation.  All four triangles are concurrent at the center of the image to create one distinct shape.  Because they intersect, It is possible with some practice to draw the shape in one continuous motion.
• Use: The logo will often transform in size, proportion, fill, occupancy, color, and texture to represent the theme of each specific event or art form, though always maintaining recognizability as the ArtStar.  Each triangle can represent a specific genre of art or personify a character.  Contact Kyle Blanchard for specific examples or more details.