The Blanch Blog
Follow Kyle's thoughts on his artistic journey
As I embark on creating my first website from scratch, I find that the hardest part is trying to force what's in my head to become reality. Whether I don't have the proper tools, or I am completely incapable of making good, artistic decisions, I've yet to discover; perhaps it's simply the difficulty of branding myself professionally.
It all started with the business card I just created through Vistaprint. I spent many tedious weeks trying to figure out if this company was the cheapest and best quality around; I asked my friends, family, and colleagues for their opinions and got endless, varied answers. Then I spent even longer trying to decide between matte or glossy finish, metallic or raised print, and consequently, simple/cheap versus showy/pricey. Then came the issue of what to include on the card. Should I have a picture? No. Should I create a logo? Not yet. Should I include a scripture verse? ...Why not! (People are going to figure out I'm a Christian sooner or later.) Should I include the website that I haven't even finished yet? Yes. (It'll put a fire under my but to finish and buy that domain name before it disappears.) Why don't they teach these things in college? So many things can be implicated on a little card! Professionalism, style, talent, skill, personality, faith, philosophy....
Anyways, I finally made a decision, and waited anxiously for the cards to arrive. When they did come I was disappointed. The typing was smaller than I expected and the gloss was too glossy; someone pointed out that sometimes glossy cards make it difficult to write extra information--like phone numbers-- and thus make them obsolete in real life networking situations. (Phew, I can write on mine.) The metallic sheen was hard to read, and I forgot to put my LinkedIn account on it! Overall though, it was worth keeping; it looked really good because of all the expensive add-ons and it came with a cool card holder. And now I know for next time.
So unless I want to include an embarrassing disclaimer, I shouldn't give out any of my cards until I finish this website. But there are so many choices involved! I want to match the website to the card, but that is very difficult to do. I want it to be clean and precise, but also display my personality... which is not always so cookie-cutter. I decided just today that I'm for sure going to host through Weebly because it seems like the cheapest and easiest to understand... despite the endless suggestions from everyone. Now I am going back and forth between themes and layouts looking for the one in my head. My brain is about to explode! Even now, this pioneer blog is a chance that I may regret.
I believe the crux of the matter is that branding oneself professionally is pretty important, and once you have made all these decisions, there is no going back for a while. On the other hand, once you just MAKE THE DECISION, it is done, and you can move on. I guess I just have to get it out of my head that the website is going to be 100% what I was looking for and that the branding will represent me well enough because I made it, and I did my best. I know I am a perfectionist, but in the long run, does it even matter? Will the people I meet while traveling on the job just toss my card and forget all about me? Will anyone even go to the website? Will anyone even read this POST?? ...I'm done.
This is a safe zone for me to record artistic growth. This may include: character research, behind the scenes peeks, expounding on the places I travel, interesting interactions with other humans, lessons I've learned, advice for other artists, or anything that strikes me as inspiring on any given day!